AI Strike Force: Disrupting Industries with Artificial Intelligence



4 min read


Sumit Saggar

AI Strike Force: Disrupting Industries with Artificial Intelligence

In an era where artificial intelligence (AI) is reshaping industries, establishing an AI strike force has become a strategic imperative for companies aiming to stay ahead of the curve. This article delves into what an AI strike force is, how to set one up, and how companies like Disney are leveraging it for innovation. Additionally, we'll explore how SourceUp's AI division can accelerate growth and innovation in this space. Learn more about AI in business.

What is an AI Strike Force?

An AI strike force is a dedicated team within an organisation focused on leveraging AI technologies to drive innovation and solve complex business challenges. This team is typically composed of AI specialists, data scientists, and industry experts.

Focus: The team concentrates on identifying and implementing AI-driven trends and solutions within the business.

AI strike forces can help organisations achieve a variety of goals, including:

  • Develop new AI-powered products and services
  • Improve customer experience
  • Automate tasks and processes
  • Gain insights from data
  • Make better decisions

Agility: This team operates with a startup-like agility, rapidly prototyping and iterating.

Setting Up an AI Strike Force

Identify Objectives

Start by defining clear, strategic objectives for what the AI strike force should achieve.

Assemble a Diverse Team

Recruit a mix of talents, including AI experts, data analysts, and professionals with deep industry knowledge.

Foster a Culture of Innovation

Create an environment that encourages experimentation and accepts the risks associated with innovation.

Examples from Industry Leaders


Disney has been at the forefront of using AI for enhancing customer experiences. From AI-powered recommendations on Disney+ to optimising park operations, their AI strike force is a key driver of innovation.

Disney's AI Strike Force is innovating in a number of ways, including:

  • Developing new AI applications for storytelling and character creation. The team is using AI to generate new ideas for stories, develop characters, and create realistic dialogue. For example, they are using AI to create personalised storylines for guests at Disney theme parks.
  • Using AI to improve customer service. The team is developing AI-powered chatbots and virtual assistants that can answer customer questions and resolve issues. They are also using AI to personalise marketing campaigns and recommendations.
  • Using AI to enhance production efficiency. The team is using AI to automate tasks, such as scheduling and data entry. They are also using AI to identify and correct errors in production workflows.

Here are some examples of how other companies are using AI strike forces:

  • Netflix: Netflix is using an AI strike force to develop new algorithms for recommending content to its subscribers. The team is also using AI to create personalised trailers and artwork for Netflix movies and TV shows.
  • Amazon: Amazon is using an AI strike force to develop new products and services. The team is also using AI to improve customer service and logistics.
  • Google: Google is using an AI strike force to develop new search algorithms and products. The team is also using AI to improve Google Translate and other products.

Source Up: Accelerating Growth and Innovation

Source Up's AI division is uniquely positioned to help organisations harness the power of AI. With a focus on growth marketing and data analytics, our team can provide tailored AI solutions that drive business results.

Custom AI Solutions: Developing bespoke AI applications that align with your business goals. Leveraging AI to enhance marketing strategies and drive growth.

Source Up can provide a range of services to help organisations build their AI strike forces. These services can include:

  • AI strategy development: Helping organisations define their AI goals and develop a plan to achieve them
  • AI solution design: Designing and developing AI-powered solutions that meet the organisation's specific needs
  • AI implementation: Implementing AI solutions and integrating them with existing systems
  • AI training and support: Providing training and support to the organization's AI team
  • Growth marketing: Developing and executing marketing campaigns that drive growth for AI-powered products and services

An AI strike force is more than just a team, it's a strategic asset that can propel a company into a new era of innovation and growth. With examples like Disney, Netflix and Google leading the way, Source Up's expertise can help businesses effectively navigate the AI landscape. Explore how Source Up can help you with your AI strategies.